Today I would like to share with you guys a very interesting piece of article for which I did a literature review in my marketing course.
Thorugh this article I found out that Idol is perhaps one of the best marketers of today.
Some of the major reasons why that is the case include:
- amazing publicity through television
- free talent available for record labels to exploit
- large revenue collection in terms of calls and ther voting methods
- ready made stars for the music industry without any effort
http://www.preneurmarketing.com/advertising/american-idol-marketing-strategy/
If you want to read the whole article go to the above link. Its a worth while read especially for people who are interested in marketing.
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